Supported by the Ranching Task Force Funding Initiative, Behind the Beef is a consumer education program aimed at increasing awareness of the beef industry, and to promote consumption of beef. Through this program, we are helping consumers make the connection between the agriculture industry and the food on their plate. We provide information about ranchers' love and care of their animals, their stewardship of the environment, animal health practices and the nutritional benefits of beef. Behind the Beef's "Beef Educators" provide a face-to-face interaction, and provide fact sheets, industry resources and recipes.

For more information about the program, please visit Behind the Beef.